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Cello’s Yummy Pinoy Doughnuts

May 11th, 2007 by Love dela Cruz

By Alula Dela Cruz

Have you ever been to De La Salle University in Taft, or have you ever walked along Katipunan Avenue lately? If you are an Atenean, La Sallian or just a plain bystander in these places, well you have probably eaten a doughnut from Cello’s.

Cello's assorted doughnuts

Cello’s assorted yummy donuts

Cello’s has three branches, one in Taft near De La Salle University, Katipunan road in front of Ateneo and the newly opened branch in the Tiangge capital of the Philippines, Greenhills, San Juan. You’re probably wondering about this doughnut. You’re probably thinking, “No one beats Go Nuts Donut or Krispy Kremes”. I beg to differ, Cello’s is the best doughnut I’ve ever had.

What makes me an expert, well eating all kinds of doughnuts everyday is one reason. I’m a huge doughnut lover. I’ve tried everything, Dunkin donut, Mister donuts, Dots, Country Style, Go Nuts donuts, Krispy Kreme and even those sugar granulated coated doughnuts from your local bakery, name it I’ve probably had a box or two. I was looking for the best doughnut in the world or at least in the Philippines, then my search ended when I tasted Cellos.

A brief background on Cellos, Cellos is the name of the owner of the store, the recipe came from her grandmother, it’s been in their family for ages. They started as a small stall in bazaars, soon they expanded to a store and finally branched out. The store in not a franchise type of shop, Cellos is a family business.

Cello's box of doughnut treatsNow why only three branches? The common mistake of a good restaurant or pastry shop is expanding. They tend to lose the original consistency of the recipe, hence no two franchise serve the exact same taste of their dishes.

My review, you should try the cheese doughnut, it may sound unorthodox but I guarantee it’s the taste that’s going to drive you insane. But if you’re not the adventurous type you can try their Oreo doughnut, chocolate, candy sparkles and glazed it’s as equally tempting.

They also serve pillows, a kind of pastry that you cab dip to a variety of different flavors.

Their prices start at Php20. Aside from the regular doughnut size they also have the cocktail size, which is the bite size version.

I suggest that if you are around these areas do drop by Cello’s Doughnut and try them yourself. I assure you the stopover will be worth it.

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Posted in Dining Guide, Food Review, Philippine Food News | 8 Comments »

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8 Responses

  1. maia Says:

    i love Cello’s! I agree it’s the best doughnut ever. Sorry to Go Nuts and Krispy Kreme fans.

  2. babybug Says:

    how much are is their franchise fee?

  3. carmina Says:

    there is a franchise in front of ateneo de manila right?? i think.. hmm.. do they serve letter donuts?? a friend told me we could personalize donuts here.. please reply.. thanks..:) carmina_datoc@yahoo.com

  4. enrique lorenzo Says:

    can you please send me

    your e-mail address. tnx

  5. enrique lorenzo Says:

    good morning, i”am a former dubkin donuts employee.
    Held a managerial position.Would like to inquire if you need said position in the near future.

    thanks !

  6. aiah azriel Says:

    hello. i just would like to ask if cello’s doughnuts have a delivery number? if they have, would you kindly share it to me. :D

  7. josh Says:

    elo po! pano po ba ma qualify as franchisee? ako poy taga davao po..maraming slamat..

  8. Lourdes R. Says:

    Hi,Enrique Lorenzo, were looking for 2 bakers hire for Kuching Malaysia,please email me asap if your interested!

    Here is my email add. minniedes@yahoo.com. / hp no. 09223560455.

    Salamat.

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